Electrolyte Mixes Market – Snapshot
The global electrolyte mixes market is driven by the benefits obtained from electrolyte, which energizes human body. A bottled or tap water is highly likely to have traces of electrolytes like calcium, magnesium, potassium, and sodium. However, in beverages electrolytes concentration vary to a great extent. While some packaged water brand add an extra amount of minerals together with carbs, come companies add little amount of such minerals. These companies market their packaged water as energizer or sports drink.
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When dissolved in water, electrolytes become a good conductor of electricity. Electrolytes are dispersed through bodily fluid inside one’s body and make use of their electrical energy to perform important bodily functions.
The global electrolyte mixes market gains traction from it growing popularity among people, especially among younger generation who take it up as sports drink. Electrolytes are needed for the below-mentioned functions:
- Control of fluid balance in the body
- Regulation of blood pressure
- Assisting in the contraction of muscles
- Maintenance of the correct pH balance in blood
Common electrolytes comprise calcium, magnesium, potassium, chloride, and sodium. Electrolyte waters or drinks are infused with minerals, however concentrations vary in each of them.
The global electrolyte mixes market has gained from the growing health consciousness among people particularly among sportspersons and athletes, as merely drinking water will not provide all the minerals needed by the body. However, sports drinks infused with electrolytes are meant for athletes and sportsmen and not for people with sedentary lifestyle as those drinks come with calories from added sugar.
Global Electrolyte Mixes Market: Overview
The demand in the global electrolyte mixes market is increasing due to increasing use of these products and growing demand for energizing drinks across the globe. Rising number of health conscious people along with high number of people engaged in various outdoor sports activities and athletics has triggered demand for electrolyte mixes.
Electrolyte mixes supply important minerals to the body and maintains bodily functions. Moreover, electrolyte mixes helps in maintain balance in the body, which are generally not by water. These mixes support in replenishing ions and are used as electrolyte supplements.
With all the information mentioned above along with various other factors, influencing the growth of the market will help in giving a complete insight on this market. This will help the key stakeholders and market participants to make better and well-analyzed decisions.
Global Electrolyte Mixes Market: Notable Developments
- Competition in the global electrolyte mixes market is growing, as players are introducing new and advanced mixes to meet the growing need from large number of population. Players are also engaged in research and development activities to ensure the supply of the better products to their customers.
- Leading players are focusing on providing specific drinks for individuals depending on their workout schedule. They ensure the level of electrolyte that will be apt for replacing sweat losses and have enough carbs content. They also make sure that in humid and hot atmosphere, heavy sweater do not have to go through extreme changes.
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Some of the most prominent competitors operating in the competitive landscape of global electrolyte mixes market include –
- PepsiCo, Inc.
- Skratch Labs
- The Coca-Cola Company
- LyteLine, LLC
- Non-Acidic Beverages LLC
- Ultima Health Products, Inc.
- Ipro Sport and FDC
Global Electrolyte Mixes Market: Trends and Opportunities
With increasing focus on maintain physical fitness along with growing spending levels has triggered demand in the global electrolyte mixes market. Athletes and sports enthusiast prefer supplements to ensure and maintain nutritional level in their bodies. Proper hydration and ion replenishment are not possible merely by drinking water. As water lack in providing ion replenishment and proper hydration in the body, electrolyte mixes gives tries to keep up with bodily requirements.
Increasing Number of Sport Enthusiast across the Globe to Boost Demand for Electrolyte Mixes
Regionally, growth of electrolyte mixes in North America, Asia Pacific, Latin America, Europe, and the Middle East regions are thoroughly explained in this report. Among these, North America is expected to lead the global electrolyte mixes market. Increasing consumption ready to drink beverages and high demand for functional drinks has fueled the growth in the global electrolyte mixes market. Rising health awareness and high demand for drinks that helps in strengthening immune system has surged the demand for electrolyte mixes. These drinks also support active and healthy lifestyle. In Europe, introduction of innovative isotonic drinks has gained huge attraction in past couple of years. This has also given a boost to the global electrolyte mixes market. Additionally, growing number of health-conscious people is also triggering demand in this market.
Demand for electrolyte mixes is also growing in Asia Pacific especially in China and India. Increasing per capita income and rising health awareness and need to maintain physical fitness has further augmented growth in this market.
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