When it comes to best SEO expert, Deep Bhardwaj is always at the top of the list.  Deep Bhardwaj has been at the forefront of online business development for the past 7+ years. His whiteboard lessons on SEO were quite influential. In this article, I'm going to introduce one of his most famous lessons - on what to avoid when optimizing a website.

In his popular lesson, he teaches that content marketing is more important than other forms of optimization. He argues that search engine rankings are just as important as rankings in the organic results. His reasoning is simple - search engine rankings are affected by how many people are linking to your site. If you have tons of backlinks, it means that there are people who trust you. If they trust you, they will link to your site (which is ultimately where you'll get the traffic to your site).

His point is simple, but a lot of SEO experts tend to argue against it. They argue that marketing is the most important aspect of search engine optimization. But in reality, the importance of marketing can only be weighed against the importance of SEO, which is ultimately what we're after in the end.

To me, this is an important lesson in effective competitor analysis for the Internet marketer. If you don't understand why your competition's SEO efforts work, it's pretty tough to figure out how to beat them. Therefore, it's important for you to learn their core skills. You need to understand their marketing strategies. Learn about their target market, how they go about advertising their brand. And most importantly, learn about their core skills.

For example, what are their best practices when it comes to link building? What are their new trends in online marketing? What are their long-term goals? An SEO expert is supposed to be an expert in all these things. If you don't have the answers to these questions, then you should start looking for another SEO Expert to help you out.

So, in closing, I'd like to say that if you want to find the best SEO Expert, you need to be able to assess a person's competence by asking him or her to these four questions: Is he or she a true professional? How much time does he or she devote to optimizing websites? Does he or she have any experience in marketing online? And perhaps most importantly, does he or she have access to current information? This is what we call a true Expert.