Instagram is one of the biggest social media networks on the market right now. With over one billion active monthly users and 25 million active business accounts, it’s clear they’re not going anywhere anytime soon. That’s why in this article, we’re covering 10 marketing strategies for small business on Instagram.
So you can better use the platform to connect and convert your ideal customer and client. Let’s get to it.
Let's dive right into the tips, starting with number one, optimize your bio.
Optimize your Bio
The very first thing you wanna do on Instagram whether you’re just getting started or whether you’re looking to take your account to the next level is to really fully optimize your bio by describing accurately, clearly and concisely what you do and who you do it for.
This is also your opportunity to talk about why you’re worth following. After all, what you do and who you do it for is one part of the puzzle but why is your account worth someone’s attention and time? Videos are the best for attention grabbing. You can download any videos using any video downloader.
Of course, if you’ve got them there, you’ve compelled them with what you do and who you do it for and why you’re worth following, well then obviously you’re gonna wanna follow this up with an effective call to action leading them somewhere to get them off the site and to basically try to build your network some other way.
A perfect example here is offering some kind of freebie or guide or lead magnet and making sure to link that up using the link in your bio.
A really important note is to obviously make sure that whatever place you’re sending them off Instagram, is mobile optimized because almost all of Instagram takes place on a mobile device. So the last thing you wanna do is send them to some ugly website that doesn’t work when they get there.
Also, bonus points if you’re using a link tracker like Bit.ly which is going to enable you to see just how many people are clicking the link and ending up where you want them to go.
Have a Brand Plan
Alright, tip number two is to make sure to have a brand plan.
The three words that can help you build an effective brand plan are consistency, clarity and congruence.
Consistency means that you’re applying a regular schedule, meaning you’re posting regularly, you’re checking in regularly, responding to comments and responding to DMs on a regular and consistent schedule.
All of which help prove that you’re a reliable and trustworthy brand.
Clarity is all about what you’re about, your style and what you do and making sure that is really clear exactly what you do, who you do it for, why you’re worth following like we already covered, but also the theme and the tone and the style across your entire account.
Confusing someone is one of the quickest ways to lose them no matter what we’re talking about. Lastly, we have congruence.
Again, this kind of marries the consistency and the clarity by making sure that what you do, what you talk about, what you post and all the images all really work together and all really follow the same line and the same theme, again, making sure that we avoid confusing anyone about you and about what you’re about.
Alright, moving right along to our next tip, paid promotions.
My advice here is pretty straightforward. If you’ve got a business and you wanna generate more leads, customers and sales, well, you’re gonna wanna leverage the incredible power of Instagram ads. This does a couple really cool things for your business.
The first of which is that it allows you to keep your organic feed free from all promotions because you’re gonna be able to supplement that with paid advertising.
The second thing is that understanding that Instagram ads are one of the most powerful advertising tools available today, namely because they’re owned by Facebook ads which as we all know has one of the most powerful advertising algorithms available, allowing you to pinpoint your exact ideal target market and put your message directly in front of them.
If you’ve got a business that’s trying to generate more leads, customers, and sales, you should be using Instagram ads, end of story.
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Leverage Instagram DM
Our next tip is to leverage Instagram DM. Direct messages are a fantastic way to build connections, outreach, network, and connect with other people just like you.
The key with Instagram direct messages and basically all networking is you need to lead with value, meaning, you’ve gotta go out there and find out a little bit about the person and how you can help to serve them with no intention of getting anything in return.
That’s what ads are for. So make a connection, seek to understand them first and really build that relationship and the last thing you wanna do is spam someone. Terrible for business.