Unify communications

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 Contact groups let you group together different relationships in your network and to send personalized messages to them.

 Let's assume that the philanthropist who you first met is one of your top donors. It would be beneficial to include her in this group. You could add this contact, for example.

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 To a group dubbed "VIP Donors", you can send the entire group special offers that will build your relationships.

 When you're planning an exhibition, it is a smart idea to communicate with the artists involved in the exhibition, and then include your own ideas.

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 reminders to keep in touch with artists about shipping deadlines, loan agreements, or special events such as openings or lectures.

 Get important information quickly

 You can sort through donations by entering the amount of a donation. This lets you sort through

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 Get in touch with those who have donated artwork to your institution.