Artwork Archive's CRM - How to Build existing relationships with donors and avoid Attrition
As much as growing your donor base is important for ongoing growth, it's true that strengthening relationships with your existing network is a key component.
These are the main drivers for long-term sustainability.
A CRM allows you and the organization to understand and maximize your donor relationships. It stores all important information in one place.
place. Your data should be meaningful and utilized to further the mission of your organization.
Artwork Archive's system is based on relational technology. Contacts are linked to their documents, such as invoices and appraisals. Donations are also hyperlinked.
This allows you to track the gifts you give and any correspondence with the person.