Search engine optimization (SEO) is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. SEO improves the visibility of a website by increasing its rank in search engine results pages (SERPs).

There are many factors that contribute to a website's ranking, including its content, keywords, and links. SEO is a long-term process that requires ongoing effort and patience. However, the benefits of SEO can be significant.

A digital marketing company can help you every way to achieve your desired goals.

How Does SEO Work?

There are many factors that contribute to a website's ranking in search engines. Some of these factors include the following:

1. PageRank 

The number is assigned by Google to each page on the Internet, where a numerical value indicates that the website has a high SERP ranking. It's named after Larry Page, one of Google's co-founders. Search results are in order of their PageRank score.

2. Keyword relevance/density in content

The number of times a keyword is used on a page in relation to the total number of words on the page.

3. Internal linking 

The use of links from one page on a website to another page on the same website. This helps Google determine which pages are most important and which should rank higher in search results.

4. External linking

The use of links from a website to another website outside of the website. This helps Google determine the popularity and importance of a website.

5. Title tags

The title appears at the top of a web browser window when a user opens a website. This is what potential customers will see when they search for specific keywords on a search engine. The title tag should be relevant and descriptive, and contain the keyword(s) a website owner wants to target (e.g., "Best Pizza in Chicago").

6. Meta tags

Meta tags provide additional information about a website. This is typically invisible to visitors but can help search engines determine where a page ranks on SERPs.

While SEO requires ongoing effort and patience, it can help a website rank higher on search engine results pages. As a result, more potential customers will see a company's website and become aware of the products or services that are being offered.


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