Your credibility as a solution provider to this issue is crucial.

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 Include testimonials from people who have tried your product. Add testimonials from those who have used your.

 Talk about the product and the benefits it offers the customer.

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 Offer it to the public.

 Give a solid assurance.

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 Instill urgency.

 Ask for the sale

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 You must focus your copy on the uniqueness of your product/service to address the needs of people. Consider yourself a customer. You should ask "What's the value to me?"