There are several features that affect users’ decision to stay on your website. The quality of your content will be a key point that sets the deal, you first have to catch the visitor's attention through unique web designs. In this article, we will see how web design will affect or grab users' attention. 

DESIGN ELEMENTS THAT AFFECT VIEWS AND TRAFFIC RATE

Web design is an important component that leaves your mark on your target audience. If you have the entire information about competitors it won’t be enough to stick with your viewers. You have to make sure that you catch people's attention the right way or go on the right path even if they haven’t seen the rest of your content yet. You can go with the help of engaging web design. Here are some ways that affect how your audience responds to your website. 

1. CONTENT PRESENTATION

People have access to tons of information, it’s your responsibility to stand out from the crowd in terms of content quality, but also in terms of content presentation. For eg- you have to grab the attention of modern people by breaking blocks of texts into shorter paragraphs. You don’t want to bury your readers by bombarding them with text-heavy information. When it’s done right, web design can boost your SEO strategies because your content is very readable and easily scannable. 

2. WEBSITE DESIGN AFFECTS ENGAGEMENT

Frankly, the colours of your website can actually affect your viewer’s impressions and moods. Pick the colours that match your branding but also present your information in an appealing manner. The colours will decide or close your deal. The right colours help convey the emotions that people must feel about your brand. 

3. NAVIGATION

If people are facing any queries instantly they’ll Google it. If they land on your website, you don’t want them to end up frustrated because of a complicated layout. You want to make sure that they make clicks as possible to get from point A to Point B. 

4. MOBILE-FRIENDLINESS- WEBSITE DESIGN AFFECTS ENGAGEMENT

A web design agency will also tell you to work on the mobile version of your website. Several people are using their smartphones and other mobile devices to find information on the internet. You should go for a web design that’s responsive and easily reachable no matter what the user’s device is. 

Bounce rate refers to the percentage of users who land on-page on your website, and then leave without clicking on other pages. On the other hand, the percentage of users who subscribe or buy an item after viewing your website. The bounce rate depends on load speed and quality content. 94% of users immediately rejected the website if the design didn’t make a good impression. Factors that make a website design unwelcome include-

  • Confusing navigation
  • Busy layout
  • Overwhelming texts
  • Incompatibility with mobile devices
  • Boring colour choices

If you’ve good content to offer. The best way to spread it’s to present it in a way that is visually appealing. When people navigate your website they should get the best quality content, entire information, and ecommerce design. This will engage more customers. 

Source URL:https://ambitious.nz/web-design/