While designing a website, many factors such as consistency, colors, typography, imagery, and functionality contribute to good website design Wellington. So what makes a good website worth coming back to? The reality nowadays is that web design Wellington matters even more, so we wanted to share some useful guidelines for establishing what constitutes a good design. A well-designed layout should reinforce the particular message of your website, which will help engage your visitors and encourage them to take action. Below are some guidelines that will help you consider your next web project. 

Website Purpose

 Your website needs to accommodate the needs of the user. The simple, clear intention on all pages will help the user connect with what you're offering. They will also get the answers to the questions like what is the purpose of your website? Are you conveying practical information like a "HOW TO GUIDE"? Is it an entertainment website like sports coverage, or are you selling a product to the user? There are several purposes that a website may have, but there are core purposes common to all websites-

  • Describing Expertise 
  • Build Your Reputation 
  • Generating Leads
  • After-sale services



Simply web design Wellington is the best way to go when considering your website's user experience and usability. Some way to achieve simplicity through designs is as follow. 

  • Colour- Choose colors that represent your brand or product. Think about this when you're designing logos, websites and so on. Colors can help you to influence behavior! For example, dark blue makes people think conservative. If these are not the associations your business wants to create, think about choosing another color, such as a bright green, which is much more inviting and open.
  • Type- These days, there are many typefaces in circulation. Some have been worn out and tired, while others appear to be quite fresh. There is a good chance that you may use more than 3 typefaces on your website without even knowing it or realizing it.
  • Imagery- Imagery has a major impact on your audience, not just online. You can't underestimate the impact that images have on people who don't know about you or what your company does and how it can benefit them. Your visuals are everything, so make sure that they'll be able to engage customers, including clients and other stakeholders of your business, next time they're browsing through their favorite site's webpages!


Visual Hierarchy

Visual hierarchy is the arrangement of elements in order of importance. This is done by size, imagery, typography, color, contrast, texture and style. An important function to establish is a focal point; this shows visitors where the most important information is. 

Grid-Based Layout

Grids help bring structure to your designs and maintain the order in your design. It helps line up the things on the page and keep it clean. The grid system-based layout arranges content into a clean rigid grid structure with columns, sections that line up and feel balanced and impose order. The grid-system results in an aesthetically pleasing website.

F-Shaped Pattern Reading

The F-pattern, or 'F-shape,' refers to the most common way visitors can text on a webpage. Eye-tracking studies show that most of what people see is in the top left-hand corner and top right-hand corner of the screen. The 'F' pattern mimics our natural reading pattern, which starts at the start of a line on the left and finishes at the end of a line on the right before moving down to begin a new line (left to right, then top to bottom).

Our professional will breathe life into your website and tell your story. We are a team of creative practitioners in design and technology. Get in touch with us to know more. 

Source URL:https://ambitious.nz/web-design/