Is your website’s bounce rate increasing in numbers? Are you unable to attract more customers to your business’s doorstep?
If the answer to the above questions is a Yes, then there is a higher likelihood that your website is showing its age.
In the evolving digital marketing age, having a website built years ago on an outdated platform will do no good to your business. With the outdated information and features, your site will always struggle to crawl on the first page of search engines.
So, what can be done now?
The obvious thing to do is to update your site with the help of the best website development company in Gurgaon.
The right company will give the website a makeover by adding the latest features and functionalities. All these will make your site user and SEO-friendly.
The task of updating a website takes time and is a huge investment. Therefore, choose the best web development company in Gurgaon to ensure that it is done right and bring positive results.
If you are still taking the task of updating your website into your hands, you must be aware of the features you must incorporate. This article will help you learn about all the features that make your website favorable on the virtual platform.
Let’s get started!
Features You Must Have In Your Website To Make It Successful
Designing a new website design for your business is not easy. That's why most businesses go for a website development company in Gurgaon. The right company doesn't believe in a one-size-fits-all solution but includes a few basic functions, amazing functionalities, and the best content areas to make it a compelling marketing tool.
So, here's are a few features that you can add to your website:
Contact Information On Every Page
The feature may sound simple, but many companies miss out on this smaller part. While redesigning your site, ensure to include the phone number (on which you want inquiries) at the top of each page. It will be better to add a clickable email address. Plus, use easy-to-contact or inquiry forms throughout the site to make it easier for prospects to contact you.
Content is an integral part of all your social and digital marketing. So, if you want to make your site relevant to the target audience, you should start posting blogs. The same will provide maximum SEO benefit and help your business get the traffic it wants to thrive.
Here are some benefits of posting blogs:
- Effective Search engine optimization (SEO)
- Opens up the way to communicate with customers
- Shareable on social sites like Instagram, Facebook, LinkedIn, and Twitter
- Build up the company's reputation as an expert in the industry
In this digital age, every customer read reviews before buying any product or service. Even statistics have confirmed that customer testimonials are the highest form of effective content, with an 89% effectiveness rating.
Your website can act as a medium to build credibility by sharing your commendable track records with visitors. Customers often visit the testimonials page to check how good the products or services are. Therefore, always ask your clients to leave a review and use their real names.
Case studies are the best way to tell potential customers what problems your company solved and what process you used to help clients.
Customers like to go through real-life examples of your work that build their trust in your company.
A considerable amount of businesses operate within the local boundaries of their city. Therefore, they rely on customers within a specific geographical area. Fortunately, most people add a location to their search. This will benefit the SEO strategy and help people in the region find your business.
Not all your potential customers are aware of your business name. Therefore, optimizing your site with relevant keywords is critical to make it visible on SERPs. An SEO-optimized site attracts more visitors, generates better quality leads, and helps them convert.
To make your site SEO-friendly, hire the best website development company in Gurgaon. They will employ the best practices when redesigning your site.
Most customers don't like to scroll pages and find every bit of information about your business. Therefore, install a live chat option on your website to save their efforts and make them choose you over competitors.
Thanks to Artificial Intelligence, companies of all sizes can incorporate this feature on their website.
Here's why live chat is extremely beneficial:
- 44% of online shoppers say having questions answered by a live person while purchasing is the best feature.
- 63% of consumers are more likely to return to a website that has a live chat feature.
- 38% purchase due to the chat session itself.
- 62% are more likely to purchase from the site again.
Images Of Your Team & Work
Customers like to have a sneak peek into what you're doing. If your business is about cleaning services or landscape design, show before and after pictures on the website. Create a portfolio of your work on your website so that clients can have a better picture of how your business can help them.
It is also a better option to show the pictures of your friendly staff, office atmosphere, or how things work there.
About Us Page
Customers like to know about the business and its story. Why you set up the business, your vision & mission can make a real difference when your target is to attract maximum customers.
Therefore, add an "About Us" page narrating your business story, goals, mission, vision, and values. Further, you can add about your team, the experience they hold, and how great they are at work.
Search functionality simplifies navigation for visitors. As per Moz, 30% of website visitors use the search functionality to find what they want directly. Customers who use site search are more likely to convert. The feature lowers the bounce rate and boosts the conversion rate.
Don't forget to include a section or icons on the contact page, where you list all your social media platforms. Link those icons directly to the social media pages so website visitors can find you fast and smoothly.
Adding the features to your website while redesigning it can help you elevate your business presence and attract the traffic you always desired.
If you don't know how to start with adding them or find difficulty incorporating any of them, getting help from the top website development company in Gurgaon is the best option.
The right company will add all the necessary features based on your niche and do everything necessary to bring positive outcomes. Hiring a website designing company in Gurgaon will get you the maximum possible ROI. So, it's always a great idea to go with the experts.
We hope that the article has provided you with enough knowledge about the features you must have to create a successful website. If still, you have any questions, don't hesitate to ask in the comments below.