Most of our lives today depend on technology. Whether you're sharing content via social media platforms, streaming videos through services like Amazon Prime, or simply using your smartphone, there's no denying that it's heavily dependent on technology...

However, it is true that we have made significant technological advances over the years and will continue to improve. In business, this means that marketers need new ways to develop better user interaction strategies to meet the changing needs of their customers.

What is needed today is a better customer experience, not just what consumers expect from a brand. If you don't, you risk losing customers to the competition for a seamless user experience.

With the increasing popularity and importance of social media platforms in recent years, interactive video exchange is one of the most important tools to increase user engagement. Some studies have found that visual inspiration encourages purchasing behavior.

As businesses realize this opportunity, the retail industry is using interactive video shopping strategies to increase sales, reduce cart abandonment, streamline processes, increase user engagement and improve service quality.

In this blog interactive post, we share some effective tips on how you can use interactive video buying to increase customer loyalty.

Interactive video: What does it mean?

Interactive video is a type of video content that helps increase engagement by embedding a variety of content into your existing video, such as: B. lead generation, hotspots, data entry, and testing.

Unlike linear and standard videos, where viewers can only watch videos with limited options such as rewind, pause, restart and fast forward, interactive videos offer even more functionality. It allows the audience to participate while watching. It also allows your customers to learn more about your products/services.

Studies show that people spend 47% more time watching interactive video than standard linear video. Additionally, when viewers are given the opportunity to make their videos more interactive, they are 32% more likely to remember the ad.

Interactive video is currently the most valuable marketing tool for organizations from various industries. According to a Cinema8 study, 35% of companies using interactive video had higher conversion rates and 25% increased sales.

Reasons to Buy Interactive Video

In addition to making your brand stand out from other brands, you can gain clear advantages by using interactive videos. Unlike traditional linear video, interactive media takes up more space on average. This means that people spend a lot of time doing this.

How do you develop a video marketing strategy that delivers results?

Interactive video can also be used to create content that meets the needs of a particular segment and provides a CTA (call-to-action) based on personal preference. Therefore, it helps to increase the number of conversions and interactions by 10 times. Not only that, it also helps create actionable customer intelligence that can be used in future marketing segments.

Here are some key points to consider about purchasing interactive videos to increase customer loyalty.

Define your audience

Cinema8 make up the majority of the population today and are an important target segment for various consumer goods companies. It should be noted that Cinema8 place the highest value on experience and reliability.

This means we need to give them a way to participate in the buying process. This is where interactive video exchange comes into play. You can tell your customers more about your products with interactive videos with purchasing options.

This allows you to communicate more effectively with your customers. The biggest benefit of using interactive video for sale is that you can use trigger points to add links to your landing page so viewers can buy what's in your media.