Market Research Future (MRFR) estimates that the global Application Testing Services Market 2020 was worth USD 3194.8 Million in 2018 and can possibly touch a valuation of USD 13585.73 Million by 2026. MRFR also projects the mobile application testing (MAT) services market expansion rate to be 20.3% over the review period (2019 to 2027).
Top Drivers and Main Restraints
The increasing availability of various types as well as the increasing use of mobile devices plays a critical role in market development, since the applications can soon be functioning and performing at the optimum level. The mobile application testing services market stands to benefit from the intense competition among the application developers. Over the years, the transparent and direct feedback on the app store where these developers work from, has led to a boom in the demand for top quality mobile application along with enriched user experience.
Lower time-to-market, plenty of time available for quality assurance, reduced budgets, and intricate design with respect to user experience are some of the top growth inducing factors in the MAT services market. The quality and user experience measurement tools of mobile applications has expanded significantly in the last decade, boosting the mobile app store ecosystem. This is yet another factor that can leave a positive impact on the MAT services market in the following years.
A number of renowned developers follow the agile and lean development approach in order to come up with advanced features as well as ready-to-ship software increments. Enterprises are continuously on the lookout for lucrative business opportunities generally created by mobile devices, especially in emerging regions.
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The mobile application testing services market share can increase significantly over the coming years, says MRFR. Following an extensive research of the global market, MRFR presents the primary segments as type and industry in the report.
The Application Testing Services Market, with regard to the type, has been considered for manual and automation. The manual segment retained the biggest share of 51% in 2018, and was valued at USD 1632.85 million. MRFR also identifies the segment’s potential to achieve a strong growth rate of 118.5% over the evaluation period. The mobile application testing market growth can be steady in the coming years, since it consists of accurate UI testing features that are not offered by automation testing. With that said, the automation segment can project a higher growth rate of 21.9% in the approaching years. Its value in 2018 was USD 1561.95 Million and its size can increase at a steady pace in the near future as well.
The industry-wise market segments are media, retail, BFSI, IT & telecom, and others. In the year 2018, the IT & telecom industry led the market by generating the maximum revenue of USD 980.93 million. Within the IT sector, mobile applications include communication and work tracking as well as information sharing between employees. These mobile applications comprise company-side applications along with client-side applications, connecting the client and the company. IT firms make use of a large number of mobile apps for developers that help them interact with the company. Additionally, the recruitment processes in the industry makes massive use of mobile applications, which need to be tested before being used commercially. Thus, the IT sector contributes considerably to the mobile application testing services market growth across the globe.
The major markets for Application Testing Services Market are Europe, North America, Asia Pacific (APAC), and the rest of the world (RoW).
In 2018, North America was the leading market for MAT services with a value of USD 1213.30 Million. With the expansion rate of 19.1%, the regional market is expected to maintain its winning streak throughout the appraisal period. APAC clinched the second position the same year and was valued at USD 832 million. The APAC market development rate of 24.2% is projected to be the highest, while the European market can note a growth rate of 18.3% in the ensuing period.
North America stands at the vanguard of the global market as the region is known for being a pioneer in the mobile application ecosystem. The massive pool of renowned companies like Google and Apple supports the market growth in the region. Moreover, the end-user industries in the region have been quick to adopt mobile-based services to gain a higher number of customers, which in turn, fosters the market growth.
In APAC, China leads with a share of 40%, while Japan comes second with a share of 28% in the region. There is a strong possibility of India achieving the fastest expansion rate of 27.1% during the given period, on account of the fast growing number of mobile application testing service vendors. Besides, the mounting need for automated testing tools to boost the testing process in Indonesia, Malaysia and South-Korea, also bolsters the market growth in the region.
The top market contenders profiled in the report are Indium Software Inc, Capgemini, ThinkSys Inc, Qualitest, ZYMR, INC, Testlio Inc, Global App Testing, QA InfoTech, a1qa software testing company, Accenture Plc, TestingXperts, and more.
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