Market Analysis 

 The global Database Management Platform Industry size will touch USD 3 billion at a 15% CAGR during the forecast period 2020- 2027, states the latest Market Research Future (MRFR) analysis. Data management platform, simply put, is a central hub which stores huge volumes of data which is subsequently used by marketers and advertisers. The data which is stored needs to be sorted, organized, translated, and shared with the appropriate parties including publishers, marketers, and other businesses. It has the capability of managing and controlling any kind of information. 

 Various factors are fuelling the global data management platform market growth. As per the recent MRFR market estimates, such factors include the growing need for better data management by advertising agencies and marketers, helps marketers and agencies in getting the detailed information regarding customers for creating personalized and ads that are strategically driven for customer retention, ROI, and higher conversion rates, presence of various alluring features such as scalability, data transfer, data analysis, data classification, and data collection enabling users in targeting clients anywhere and anytime for making long term and real time campaigns, and the presence of advanced features such as audience analytics, campaign analysis, media integration, audience segmentation, and tag management. 

 On the contrary, the impact of the COVID-19 pandemic may limit the global data management platform market growth over the forecast period. 

 Market Segmentation

The MRFR report throws light on an inclusive segmental analysis of the global data management platform market based on end users, data source, and data type. 

 By data type, the global data management platform market is segmented into third party data, second party data, and first party data. Of these, the first party data segment will lead the market over the forecast period. 

 By data source, the global data management platform market is segmented into social network, POS data, CRM data, mobile apps, mobile web, web analytics tools, and others. 

 By end user, the global data management platform market is segmented into publishers, marketers, and ad agencies. Of these, ad agencies and marketers will dominate the market over the forecast period.

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Regional Analysis 

By region, the global data management platform market covers the recent trends and growth opportunity across Europe, the Asia Pacific (APAC), North America, and Rest of the World (RoW). Of these, North America will sway the market over the forecast period. Rise in online customer and internet usage, technological advances that expand the emergence of connected devices, increase in connected devices, increasing use of data sharing across different platforms, increasing use of data sharing across various platforms, the presence of favorable macro micro economic factors and well-established players are adding to the global data management platform market growth in the region. 

 In the APAC region, the global data management platform market is predicted to have admirable growth over the forecast period. Businesses increasingly moving their network infrastructure, software, and data centers to the cloud that is helping to reduce cost of infrastructure and allowing easy access to data, businesses opting for data management systems for efficient management & activation of emerging technologies, earlier organizations implementing security policies and addressed to preserve and safeguard essential data integrity, sudden rise in data theft activities and cybercrimes, large organizations across the globe are taking initiatives for implementing IS solutions for their business applications, several industries adopting cloud-based solutions like BFSI, IT, telecommunications, and others, and rapid development in media and advertising industry are adding to the global data management platform market growth in the region. 

 Key Players 

 The prominent players profiled in the global data management platform market report include Informatica (U.S.), Cloudera Inc (U.S.), SAS Institute (U.S.), SAP SE (Germany), Neustar, Inc (U.S.), Turn Inc (U.S.), Krux Digital Inc (U.S.), Lotame Solutions Inc (U.S.), Rocket Fuel, Inc (U.S.), KBM Group LLC (U.S.), Oracle Corporation (U.S.), and Adobe Systems Inc (U.S.), among others. 

 The global data management platform market is fragmented and also competitive with the presence of many domestic as well as international industry players. They have incorporated assorted strategies to stay at the forefront and also cater to the surging needs of the customers, including collaborations, partnerships, contracts, geographic expansions, new product launches, joint ventures, and more. Additionally, these players are also making heavy investments in research and development activities for strengthening their portfolios and also creating a hold in the market.

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