One of the first steps when launching an internet business is to get a domain name. It distinguishes your website and facilitates customer internet discovery.

We’ll show you how to locate, purchase, and set up the ideal domain name for your business in this blog post.

Why you should purchase a domain name

Let’s start by addressing the crucial query that the majority of new online merchants have: what does a domain signify in terms of commerce?

A domain is a crucial component of your branding because it is the address visitors will use to find your website. For instance, the domain for yahoo is yahoo.com.

A top-level domain (TLD), also known as a domain extension, is the part of a web address that comes after the domain name. There are various types of domain extensions;.com, .net, and.org are just a few examples of TLDs. We advise a.com domain for a company domain because it is the most well-known and memorable.

Here are some good reasons to purchase a domain name for your company:

  • It makes you easier to find online. Customers enter your website’s domain name into their browser to access it.
  • It gives your company a more polished appearance. A domain name is a crucial component of your branding since it demonstrates to potential clients that you are serious about your company and helps you establish credibility. Using a company’s brand name as the domain name promotes brand identification.

How to think of a good domain name for your company

 Your website’s domain name will serve as its address, thus it’s crucial to pick an easy-to-remember and type-in the domain name. Navicosoft is providing the best Domain Backorder services in London.

Here are some suggestions for creating a domain name:

  • Be succinct and direct. A domain name should be simple to remember, spell, and pronounce.
  • Employ keywords. Avoid using hyphens when utilising keywords to help your website rank in search results. Users may have trouble finding your website if it has hyphens.
  • Use a well-known domain extension, like.com,.org, or.net
  • If you’re unsure about what to call your website, try using domain name generators.

 Lean Domain Search or DomainWheel are two examples.

Where to purchase a domain

A domain registrar can be used to purchase a domain name. It is a business that controls domain names and makes them accessible to users.

You can choose from a wide variety of domain registrars, including GoDaddy, Google Domains, Namecheap, Hover, and DreamHost. They all provide various extensions at various domain rates.

Recognizing the domain purchase procedure

Once you’ve thought of a domain name, use a domain availability checker to verify if it’s still available. On their websites, the majority of registrars currently offer domain availability checkers.

You may experience one of the following:

  • The domain name can be obtained.
  • The domain name has either expired or is already registered.
  • Let’s examine your options in each of those scenarios.

Purchasing a New Domain

The rest is simple if the name you came up with is available after conducting the domain name search on the registrar’s website. Place a domain name in your shopping cart, then check out at the registrar.

Congratulations! You currently own a domain name for your company.

An Instant Site, a free website with an integrated online store, is provided when you create an eCommerce website with Navicosoft.co.uk. You also receive a free domain for it! The free domain name can be modified to more accurately reflect your company. The alternative is to purchase a domain name from a registrar of your choice and link it to your Navicosoft Instant Site.

How to Proceed If Your Domain Name Is Already Taken

You check the domain’s availability on the registrar’s website, and it turns out that someone else has already registered the desired domain name. Even if it’s disappointing, your aspirations of owning a domain are still alive. If you looking for the Best Domain Backorder Service in the UK, Navicosoft is the ultimate solution.

Creating an alternative domain name is one solution. Sometimes, all that’s required is a modification to the domain extension rather than the name itself. For instance, you may use awesomecakes.net in place of awesomecakes.com.

If your selected name is already taken, the majority of domain registrars handle the job for you and provide the available alternative domain names.

You can return to the domain generators to create a new name if you don’t like the suggested domain options. Finding a good choice for your company typically doesn’t take too long. The rest is rather simple after that; just put the domain name of your choice in the cart and continue with the payment.

Occasionally, you won’t have a choice of domain names. For instance, you might be unable to modify a very specific brand name that has already established notoriety without upsetting your current clientele.

Fortunately, even if your dream domain has already been taken, you can still acquire it.

Methods for Purchasing Expired Domain Names

Every domain name is registered in one-year increments. The domain will become “expired” if the owner does not renew the subscription by the end of the domain registration period.

Following the domain owner’s failure to renew the subscription, the following stages occur:

  • Expiration: Usually lasts 0 to 45 days. During this time, the domain owner may renew the name.
  • Redemption Period: The domain’s owner has the option to renew it at a steep cost. lasts 30 days on average.
  • Pending Delete: The domain is returned to the registrar and is ineligible for renewal.

Not always does a domain’s pending removal status mean that you can register for nothing. An expired domain auction website or a domain back ordering service might buy it.

Let’s investigate this further.

Domain Backorder

Domain backordering services are provided by some domain registrars. In other words, even if the domain name you desire is already registered, you may still order it and pay for it. The registrar will purchase the domain on your behalf as soon as it approaches expiration and turns available.

However, there is no assurance that you will obtain the domain in this manner since there may be rival bidders.

If numerous persons have placed orders for the same name, it will be put up for auction. The opening bid will be made using the money you owe in arrears. The domain name is still up for bid until you decide to purchase it. You can transfer your remaining backlog balance to another domain name if the domain price rises too much.

Websites that conduct domain auctions and drop-catching services

Some registrars just sell domain names that are about to expire to auction sites rather than providing Backorder Domain services. Every registered domain name will therefore expire and be transferred to a domain auction website. Others may make a bid for the name here. The domain is sold to the highest bidder after it has really been removed.

Namecheap Market, GoDaddy Auctions, Sedo, SnapNames, and NameJet are a few well-known domain auction websites.

Each expiring name auction is likely to draw a sizable number of buyers for the majority of high-value names. However, if no one places a bid, the name is made available to the general pool. The ‘drop’ occurs when a domain name resurfaces on the market.

Here’s where things get interesting: after the registry registers a domain, anyone can virtually register it. If you are unable to register yourself, you can use a service that catches dropped domain names.

In essence, a drop-catching service is a domain registrar that registers a domain name as soon as the registration expires.

The majority of the time, drop-catching services will charge you a fee. The cost is often only due if the registrar is successful in registering the name on your behalf.

Among the services that catch dropped domains are DropCatch, Dynadot, Nidoma, and Pool.

How to purchase an expired domain

Backordering a domain name from the domain registrar or their auction partner is the best way to acquire one. Follow these steps to do that:

  1. Use the Whois tool to determine the domain’s registrar. Verify the registrar’s name by entering the domain.
  2. Look up the desired site name on the registrar’s website. Depending on the registrar, you can offer to transmit a domain to your auction partner or offer to reorder it yourself.
  3. Add another order to your cart and finish the checkout process.

You can reorder from many drop-catching providers to improve your chances of getting the names.

One of the following situations might occur when the domain expires:

  • Case 1: Several further deliveries have been made under the domain name. In this situation, the domain name is auctioned off and registered to the highest bidder.
  • Case 2: There are no bidders for the partner’s domain name and it gets purchased in the auction. If there is a backlog, you immediately receive it from the domain auction website. If not, it is captured by a drop-catching service.

For as many services as possible, you may place a backorder. You won’t lose money on duplicate orders because the cost is only charged if the name is correctly captured.

How to purchase an active domain name

Sometimes, someone person has already registered the domain name you want.

Fortunately, some domain registrars may assist you in contacting the owner and submitting a bid for the desired name. As an illustration, NameCheap enables you to submit an offer, and their affiliate, domain agents, will assist you in contacting the owner and securing the name.

You can submit an offer for a certain domain with certain registrars.

You can discover the domain owner and get in touch with them on your own if your registrars don’t provide these services or you prefer the DIY method.

You might be able to find a deal on a domain depending on who owns it. Actual full-time domain traders employ the procedures outlined below to negotiate domain names.

Check to see if the domain is active.

Enter the domain name into your browser to see the results as your first action. You can expect one of four outcomes if you do this:

A. You notice a white page.

Sometimes the domain resolves to nothing but a blank page or displays an error:

Typically, this is a favourable indicator. It denotes the absence of the name’s current user. You might be able to purchase it if you make the correct offer to the seller.

B. You come upon an active website

The domain name frequently points to an already-existing website.

Based on the site, this may or may not be a good sign:

  • Case 1: A real business is supported by a frequently updated website.
  • Case 2: The website is a casual blog/information site that has not been maintained.

Your prospects of purchasing the name in scenario 1 are essentially zero. There aren’t many businesses that will give up their domain name, and when they do, it won’t be cheap.

In case 2, if the owner is willing to sell, you could be able to purchase the domain name.

C. A parked page is visible.

The majority of the time, you land on a “parked” page. These are plain landing pages with little to no content and lots of advertisements. They are used by domain owners to collect payments from users who enter their names straight into browsers.

Identifying a parked page is simple. Typically, it will only contain advertisements and a link to “inquire” about the domain.

Parking pages are typically a positive indicator. This typically indicates that the domain owner is motivated to sell—at the right price—because they want to profit from the name.

D. The broker page is visible.

On occasion, entering the name into the browser directs you to a landing page for a domain broker.

Such websites can be recognised by their inquiry form and the name of the brokerage company. GoDaddy Domain Broker, Media Options, and Domain Holdings are a few examples of domain brokerage firms.

Finding yourself on a dating website is not a very positive sign. Dealing with highly driven sellers who are well-versed in the domain industry is typically what it means. This considerably lowers the likelihood that the name will be inexpensive. Navicosoft is providing the service of Backorder Domain in a very affordable price.

It’s time to find the owner after you know what you’ll be doing with the domain.

Identify the domain name’s owner.

Finding the domain owner is the next step. Not only should you be aware of the domain’s owner, but also how many domains they currently hold. This will have an impact on the cost of the name.

Do a Whois internet search for your domain name first. You can locate the domain registrant in the domain profile, which you will see.

The quantity of domain names linked to the registrant’s email is also displayed. The amount of domain names a registrant holds is crucial to consider when purchasing a domain name:

  • A professional domain dealer, developer, or major corporation is the registrant if there are a lot of names registered against an email address—say, over 300. This makes it more difficult to find a good deal.
  • If there are only a few domain names registered overall (less than 50), the owner may be inexperienced and unaware of current domain values. You might be able to get a nice deal in this situation.

You’ll discover that the registrant frequently has millions of emails that begin with his name. When the domain owner has chosen Whois privacy, this frequently occurs. It conceals the owner’s contact information.

Domains By Proxy, WhoisGuard, and similar services are frequently used to safeguard whois privacy. Emailing the owner may be challenging if they chose Whois privacy protection. Observe this as you move on to the next phase.

submit a bid for the domain

You have a decent possibility of purchasing the name if the domain isn’t held by a significant corporation, doesn’t host an active business, and isn’t blocked by Whois privacy. Let’s now look at how to purchase someone else’s domain. Follow these steps to do so:

Domain pricing typically follows these patterns:

  • Domain names with a.com TLD and well-known terms cost thousands of dollars.
  • Shorter domain names have a higher market value than lengthier ones.
  • Three-letter domain names (such as ABC.com) can fetch upwards of $10,000.
  • The pricing of.net TLDs is 10% to 20% less than that of.com.

Once you have a rough idea of your character, move on to the next phase.

2. Send a buy offer by email.

When trying to purchase a domain name, you should write the domain owner a polite but forceful email. Use a format similar to this:

Subject: [DomainName.com]
Hi [Registrant Name],
I am a web developer interested in acquiring your domain name [DomainName].
I can offer you $210 for you.
Greetings
[your name]

This email accomplishes three tasks:

  • The owner’s spam filter is likely to overlook the subject line, which will cause it to appear in the inbox.
  • It is succinct and direct.

A first bid demonstrates your financial readiness to purchase the name.

We advise placing a low opening bid (between $100 and $500, or even more if it’s a high premium name). If you don’t hear back, consider raising it by a few hundred dollars more or as much as your budget will allow.

When in short supply:

  • Purchase Unused or Parked Domains owned by Non-Professional Domain Owners
  • Avoid Existing Websites/Businesses owned by Domain Brokerage Companies, Professional Domain Owners, and Major Corporations

Conclusion

It’s simple to get a domain name for your company if it isn’t taken; all you have to do is think of one and do it through the registrar’s website.

It’s also not a problem if the domain name you want is already registered. Choosing a different domain name by coming up with a new one, using domain name generators, or just using a different extension is the most straightforward method. The majority of domain registrars will assist you by presenting potential choices.

You can always backorder the domain directly on the registrar’s website if an alternate domain won’t work for your firm. Rarely, you may need to purchase expired domains through domain auctions or drop-catching services.

When all else fails, try getting in touch with the domain’s owner personally and finding out whether they’re willing to sell.

As you can see, there are lots of choices. You’ll undoubtedly locate a domain name that suits your company. You’ll be one step closer to opening a new eCommerce store once you have it!