Dior is a popular brand of clothing and accessories. It was founded in 1946 by Christian Dior. The company is still operating to this day, with past creative directors including John Galliano, Raf Simons and Bill Gaytten. Creative director Maria Grazia Chiuri is the first woman to take up the position in 75 years.


The brand’s most iconic piece of clothing is its Bar jacket, which has been worn by many celebrities including Rihanna and Kate Moss. Dior was one of the first brands to use grommeted fabric (a type of decorative cloth) in its designs.


Christian Dior was a French fashion designer who founded the House of Dior in 1946. He was born in Granville, France, and died in 1957 at the age of 52. The company is still operating today, which would make it one of the oldest fashion houses in existence. It is now owned by LVMH.


In 2006, John Galliano was appointed as creative director for Dior Homme and remained so until 2011 when he was fired after making anti-Semitic comments at a Paris bar. Today, Maria Grazia Chiuri is serving as artistic director for women’s ready-to-wear collections while Anthony Vaccarello serves as artistic director for menswear collections.

Creative director Maria Grazia Chiuri is the first woman to take up the position in 75 years

As the first woman to take up the position in 75 years, Maria Grazia Chiuri is on a mission to redefine what it means to be feminine while still keeping her company’s values intact. The designer was appointed creative director of Christian Dior in July 2016 and since then has been a force to be reckoned with; she recently released a new line of clothes that features genderless models and no makeup at all. With these moves, as well as her decision to make all-black or neutral outfits for her own runway show (which will be taking place next week!), Chiuri is making waves within an industry that is notorious for its lack of diversity.



Dior isn’t just about clothes; it’s also about the way that people look at their clothing. Through its designs and advertising campaigns, Dior encourages us to think of ourselves as individuals who can express our personalities through our clothing choices and styles. There you have it! A brief but informative overview of one of the world’s most iconic fashion houses. We hope you’ve enjoyed reading about Dior, and maybe learned a thing or two too. If you are interested in shopping for Dior in South Africa please visit https://www.apsley.co.za/our-brands/fashion/dior/


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