5 Tips To Grow Your Small Business With Social Media MarketingAre you a small business owner looking to take your business to the next level? If so, social media marketing may be the key. With over 2 billion active users on social media, it's a great way to reach new customers and grow your business.


Small businesses have increasingly relied on social media marketing to reach customers, create brand awareness and drive sales over the past decade. Whether you're just starting or have been in business for years, social media marketing can help your small business reach its full potential. You don't need to invest thousands of dollars in marketing to grow your customer base and succeed with social media marketing — you need to use it strategically and effectively. To help you grow your small business through social media marketing, we've put together this list of nine tips you can use in your next campaign.


1. Decide which platform is best for your business


Social media is a great place to start if you're thinking about branching out and exploring new marketing avenues. Instagram is an excellent way for businesses with visual products (like clothing or jewelry) to showcase their work. Twitter can be a powerful tool for building relationships and customer service. Facebook is the most popular platform on the web, so it's worth experimenting with. Not only can you create a Facebook page for your company and post updates, but you can also build a community around it by liking pages related to your work. This will bring in new followers who are interested in your industry.


2. Develop a social media calendar


Start by researching your competition on all the major social media platforms. Look for what they're doing, how often they post and what their posts look like. By reviewing their work, you'll be able to determine if you want to emulate them or branch out on your own. Once you've found a strategy that works for you, create an editorial calendar with specific day-to-day tasks and goals outlined. You should be updating your social channels throughout the week rather than just once per week. Posting more often keeps people interested and leads them back to your site.


3. Recognize when it's time to pivot


You might have successfully used a certain method or strategy in the past, but there may come a time when it no longer works or becomes ineffective. If this happens, don't be afraid to switch gears and try something new that might work better for your company today.

4. Stay up-to-date on trends


One of the best things you can do for your business is to stay in tune with what's happening in the digital world. Read blogs, magazines, books and publications about new technologies and innovations that will be relevant to your industry. Join groups, attend events and network with others working in the field so that you can stay current on which consumers are using new channels.


5. Collaborate with other businesses or influencers


Collaborating with other companies or influencers can be a great way to leverage one another's following and increase exposure for both parties. The key is finding a pairing that makes sense and is relevant to the industry. For example, if you have a beauty salon, partnering with a hairstylist would make more sense than partnering with an accountant. Not only are they in different industries, but they also don't target the exact demographics of people. Other companies that may pair well with yours include those in similar fields, such as trade show vendors, suppliers and manufacturers.