Their fear is very valid, of PSO2 Meseta contents being altered too much like oriental (SEA) release, but he does need to see the reason of why it failed in a broader perspective, not just only PSO2's instance. "We noticed a great deal of players say they've been waiting eight long years for this launch. [laughs] So we were really happy about that."
SEGA did not just wait to bring PSO2 to the west. Remember that there were plans to localize the match early on, but for one reason or the job was scrapped until recently. The pso2.com webpage was active as early as 2012, showing teasers and other information on the game with a big"COMING SOON" plastered on the page. SEGA announced plans to localize PSO2 just days following the JP launch, expecting to start in 2013. The page had no upgrades whatsoever and was eventually taken down late 2017. Come last year, all of a sudden SEGA admits PSO2 coming into the west on Microsoft's platform. With a bit of digging, we could piece together what might have happened.
Hosting and making an MMO is not affordable. Even if the dev work is currently done, you still need to get a translation group, client service , and servers to sponsor the game. What happened to SEGA that they needed to cut financing for the localization project? Our first hint is that Atlus was at risk after its parent company filed for bankruptcy back in June of 2013. The enterprise to buy Atlus was none apart from SEGA. Even with all the firm being held alfoat by SEGA, the company needed to earn revenue. Cue the milking of hot titles Persona 3 and 4. Irrespective of what actually occurred, we could see that SEGA has been on a downward trend financially over the past decade. You can have a look at the published financial reports on your own. While PSO2 has been one of the most successful titles, it doesn't cost as much to keep it in JP compared to hiring a new team and setting up new infrastructure to get it localized. It would be a huge threat for SEGA to try and force the match to the west. The need is still, but with all these foreigners already playing the JP servers, SEGA might have been and determined it was not required to try and make that push. The failure of this SEA server did not help with this choice, even if the trigger falls upon Asiasoft's poor handling of this game.
We know that the foreign population about the JP servers is tiny compared to the people playing the NA servers, but hindsight is 20/20. Speaking of 2020, input Microsoft. A few decades ago, Microsoft opens Azure for gambling. While we do not know who approached who, it is very obvious that there was an arrangement between the two businesses: Microsoft can fund the PSO2 localization project in exchange for SEGA utilizing and analyzing Microsoft's platform. The rest is now history. SEGA did not wait because they wanted to buy meseta pso2.