Let’s Start With Basics – What is Business Continuity?

The term – ‘Business Continuity’ is quite expressive, meaning the ability to continue the business should have even after something disrupting or destroying has happened. The capability to recover and sustain vital operations during, and also after a disaster happens is the definition of business continuity in the simplest terms. The planning of business continuity involves establishing the processes of risk management and methods meant to avoid disturbances in mission-critical operations. Also, it consists of managing the re-establishment of the organisation’s services in full-fledge as soon and smooth as possible.

In general terms, the culture of the organisation also plays a vital role in business continuity. You ask how? Well, let me explain.

On a broader scale, ‘culture’ is what we call the attitude and behaviour which people reflect on a day-to-day basis habitually. So, in specific terms, this business continuity culture means the full commitment of the people to mould and enhance business procedures and strategies. This way, everyone in the organisation together strives to attain a single goal, i.e., resilience, which finally contributes to the success of the company.

So, if you have to develop a business continuity culture in your organisation and want every person to follow it, then you will have to mention it in the terms for them so they can align with those. You can build an effective business continuity method by relating it with what your company actually sells.

For Understanding this Process, Please Answer a Few Questions Below –

  • Define the characteristics of your industry. Like is it retail, manufacturing, energy, software, finance, healthcare, services, or government?

  • What do you sell? A product(s) or service(s)? What kind of monetary investment does it require, small or big? What sort of commitment the does client signify?

  • To whom are you selling? What is your TG (target group) and what are its demographic characteristics? Know their trouble points and motivational points.

  • What is your sales model? On what medium you rely – advertising or networking? Offline or online sales? Define the steps in your sales cycle.

  • What do you do to retain clients? What you do for generating a better customer experience? How will your clients come back wanting more?

       Read More>>