Facebook organic reach hasn't disappeared completely. Anyone can reach people on Facebook without even paying a single penny through the Facebook group. How do you grow your Facebook Group? In this post, you will get to know exactly how to revive a group that has been on life support or start a new group and get a whole bunch of new members into it.
The Facebook groups are a great way to connect with your community and your customers. But, you can't do that without members of your group. So, the post shows you exactly what strategies you can use to grow your group members, how Social Media Examiner has grown their group and how you can do the same thing. So stick around till the end of the post to know how to leverage other Facebook group to grow your own Facebook group members without being slimy.
Getting People off-Platform to Join:
You need to invite people off the platform, off Facebook, into your group. This means, your emails, your email signature, you can go ahead and change that Facebook icon right to your group. Also, you can put a little thing in your signature that says, "join my Facebook group" because of x,y, z, value." and should invite them without any fear in places where you usually have asked people to like your page.
You need to make sure that you define exactly who you want in that group. Creating a bunch of birds that flock together will be a whole lot more exciting and enjoyable to not only participate in, and grow, and be a part of. It will also help the group feel very cohesive because they will feel like other people understood them. So it is important to qualify the types of people that you're looking for.
If you are looking for the five best places to walk your dog in Scottsdale, you need to join the group talking about it. Something like that is automatically qualifying the person if you're a dog lover and they live in Scottsdale. And it's something that's of interest to them.
You automatically told who the group is right for and attracted them in through value. Your pet business now will have an entire group of people that are qualified to buy their services.
Getting People Facebook to Join:
In the previous step, the post discussed how to get people from off the platform, on to the platform, into your group. In this, the post briefs about getting people that are actually on Facebook into your group.
1. Use your Cover image properly:
So the first thing you need to consider is that a cover photo on your Facebook page is a huge real estate you need to use. Whether you have a cover video or a cover photo, you need to make sure that you change that blue tab to say visit group and then do an arrow, or make that whole video about joining out-group.
2. Post teasers on your page:
Another thing you can do on your page is to highlight and tease some content. So, you might even want to take a snapshot of something that you're teaching how to do something. When you start telling people what you're doing, and then you post that on your page. So they will come to know that what's going on that group and they will join the group.
3. Insert an ad in your blog:
Another way to get people from off the platform onto your Facebook group is by inserting an advertisement into your blog.
4. Tease content in Stories:
You can also tease them on your Facebook and Instagram stories.
5. Email blast to your list:
Also, you can send an email blast to your list, inviting them into the Facebook group.
6. Natural progression:
One of the best and natural ways to get people into your group is by natural progression. Depending on if they're at the top for a catch-all, or you moved through, and you niche them through. For instance, you have one group called Jump Start My Pet Business, and it's for any person who has a pet business to join that group.
So you'll be able to start moving them through your group naturally, and they want to because it's, even more, the niche of precisely what they want to hear about and talk about. It makes it easier for you as a marketer to speak to them, and it's easier as a consumer for them to get the exact information that they need because they don't feel like they're in a group where nobody understands them.
So these are all great strategy to grow your group.
Leverage Other Group to Grow Your Own:
The post briefs you how you can leverage in other groups to help grow your group without being untrustworthy. That means you might below in some other groups that you like that are like-minded, that might even be, like a parallel to you in your industry.
But, just like you, that group owner is constantly looking for education, or something to post, or strategy and that's where you can become the hero of the day.
You don't want to be sleazy about it, and the way you'd be sleazy is by just posting in there all of your stuff without ever getting the blessing of the admin.
So, you need to reach out to the admin and talk to them. You need to find what their strategy is for their group and help them with it. Why don't you purpose doing a live, ask me anything once a month? Or maybe you could provide a guest blog to them that they can share in there once a month. Or maybe their group member can help you get information for something that you need to do.
There is an endless amount of idea, but you need to reach out and make friends with someone. Just because we're online in the social media space doesn't mean that one Admin can't reach out to another and see how you can collaborate and help each other.
When you have the blessing of that admin and introduce and present you to their group as an expert, that admin has now just watched for you and your brand. That's the admin that they know, and they trust, and you're being put up on a silver platter to these group member. So you need to make it count, but you only need to do it if you've got the admin blessing.
You have to understand that this group admin has the same burden that most Facebook group admin do, providing engaging, exciting content for their community. So you need to ask yourself. "How can I help contribute to this?"
If you have a Facebook group then the post will definitely help you exactly how to get them engaged.