Advertising signages have been brought to a whole new level with the help of digital signages. Digital signage displays are being seen as a mainstream advertising tool and all types of advertising screens are found everywhere: airports, doctor’s surgeries, retail shopping stores, huge shopping malls, transportation hubs, etc. These advertisement signages have grown in popularity because they are effective, engage the onlooker because they are eye-catching and are much better than traditional billboards and posters in this regard. Their rates are also competitive.

The ratio of the audience they reach out to when compared to the amount that they cost is so high and this is the singular reason why digital-out-of-home (DOOH) is among the fastest growing means of advertising. Some of the obstacles that you face when you set off on a signage project are procurement and set up of hardware equipment such as media player, the LCD screen, and housing for the equipment.

A majority of the digital signage systems are custom built according to the specifications of the user. These systems tend to be more complex. However, there are also simple direct advertising signage systems that are used for various purposes. The floor standing digital signage system is one such equipment that is used.

Floor Standing Digital Signage System

The free standing digital signage system can be thought of as a type of start-to-end-digital advertising system. The housing of such a signage system contains all the equipment that is required for the display: the LCD display, the media player that is already loaded with the content which is also scheduled for a specific number of runs in a day.

This type of a signage system work well for retail stores and is proven to be one of the most noticeable forms of advertising. The information from such free standing units is impossible to miss out on unlike posters (digital) or hangings from ceilings. With a playlist that rotates, more information can be displayed in the space that you have available in the signage. Digital screens also have the advantage that you can show moving images in addition to static pictures. You can also build an interesting playlist with content as you may require. The most attractive point is that the floor standing digital signage system can be easily installed. All you have to do is place it in position and plug it into the power point. The content then starts playing automatically.

Zoom Visual is Singapore’s premier and much sought after digital display service provider. The company has been set up by a team that comprises of both technical experts as well as doyens in the field of advertising industry. Their strength lies in the fact that they can help clients with running any type of advertisement of branding campaigns that they have in mind. They have the most creative, reliable and competitively priced display solutions in the market. For more information on any kind of advertisement displays, please visit our website