Normalizing neurodiversity and battling the stigma against mental illnesses takes care and compassion. As the parent of a child with anxiety and a husband with ADD, I’m passionate about bringing these conversations out of the shadows and normalizing the discussion around mental health–spreading awareness and improving access to the care and services that people need.  ...

Scientific research, by its very nature, is methodical and systematic. While following scientific protocols makes for good science, it often does not lend itself to good communication. At Inspire Agency, we developed methods and protocols to communicate your message of science well. These strategies help us understand the science in every project we touch.   Inspire Agency begins our...

Scientific research, by its very nature, is methodical and systematic. While following scientific protocols makes for good science, it often does not lend itself to good communication. At Inspire Agency, we developed methods and protocols to communicate your message of science well. These strategies help us understand the science in every project we touch.   Inspire Agency begins our...

Companies are struggling with employee retention, morale and hiring. The year-over-year turnover rate will be 50% to 75% higher than usual as “The Great Resignation” continues, predicts Gartner Distinguished VP Brian Kropp. Gartner also reports that the time to fill a role has increased by 18% since before the pandemic, and about half of people who get a job offer are considering at...

Brand discovery charts the course for your company’s future by answering key questions about your business: Who are we? What do we want to be? What do other people say or feel about us?    Deconstructing your goals and discovering your core values, defining the solutions you offer, and codifying how you measure success lead to answers for those first two questions. Then...

Too much marketing copy is soulless. Laden with industry jargon, promotional pleas and unclear ideas, the biggest problem with this soulless kind of copywriting is the absence of personality. Good copywriting, whether for ads, email marketing, or websites, needs not only a clear takeaway message but a clear brand personality—giving readers a true sense of who you are.    We...

When you have a groundbreaking idea, chances are you probably won’t make it happen in a vacuum. You need investors and support personnel to bring that thought to fruition. Enter the pitch deck. Those 10 to 20 slides are the crucial marketing tool that shares your exciting idea with investors, potential clients, or team members and how they can help it grow. However, the presentation and...

When it comes to conveying strong messages that define your brand in the public consciousness and for your target customers and clients, consistency is key. A single brand voice, projecting a clear brand identity, is what makes people seek out your organization when they need the product or service that you provide. It speaks the language of your audience and gives shape to your brand’s...