Mathew Johnson added new article
Amazon Ads: The basics of Amazon DSP
Amazon Advertising can sound a bit like an alphabet soup, especially to a newer user. You may have heard of AMG, AMS, AAP, DSP, or PPC. And you might be confused about how these terms function and relate to one another, especially because some of these are now-defunct branches of Amazon Advertising programs. The purpose of this blog is to explain the basics of Amazon DSP (demand-side...
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