Exploring Stealthy Social Strategies: Harnessing Private Conversations for Brand Advocacy
What exactly is "dark social"?
Coined by Alexis C. Madrigal in a 2012 article for The Atlantic, "dark social" refers to the sharing of content through channels that escape traditional web analytics. This includes links exchanged via private avenues like direct messaging, email, and SMS, hidden from public view, search engines, and marketers.
Madrigal's revelation highlighted a...
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