It is also part of a rebranding that has been underway since the Group embarked on its harmonized restructuring in 2020.

Challenge Group will join the CCA’s newly developed Technical Committee, with the aim of supporting tangible projects and initiatives to drive improvements in the cool supply chain.

This addition will allow the Group to expand its commercial capabilities by increasing the number of frequencies to both China and North America, and will also serve as a gateway to Africa and other new destinations. The new airline is planned to receive the fleet of converted B767-300BDSF aircraft.