Creating designs that appeal to your target audience is essential to creating a successful marketing campaign. The best way to do this is by understanding who your target audience is and what their needs and wants are. Once you know this, you can create designs that appeal to them and help sell your product or service.     One of the best ways to understand your target audience is by...

Pay-per-click (PPC) ads are highly targeted and shown to the right people at the right time. They're monetised by displaying ads specifically crafted to be relevant or engaging to users visiting a particular website or app.     What is pay-per-click (PPC)? PPC ad platforms are paid based on the number of clicks they receive. This method is known as pay-per-click (or PPC). If the...

Search intent is the motivation driving a search. It can either be an informational need, a transactional need, or an emotional need. The informational need is when individuals search for a topic to satisfy their curiosity by learning more about it. Emotional searches are motivated for self-improvement, happiness, and inspiration. Transactions searches are driven by purchasing something related...

Content should align with Google updates to improve its chances of a higher ranking. Therefore it is essential to create content that aligns with Google updates. Google’s primary focus is on what will make the user experience in terms of exploitability and relevance. If you are creating content for organic traffic, you should also not neglect the importance of Google updates.  ...

A mobile website is a convenient way to increase your chance of ranking in the top five for a search term. A desktop website has more visibility, as it is likely to be found on the first few pages of a search result. Make sure a site is optimised for both platforms to prepare for success.     Here are three ways that mobile SEO vary from desktop SEO:   Search behaviour Mobile...

User experience (UX) is the design process where teams make products that offer users a meaningful and relevant experience. It entails designing the whole process of obtaining and integrating the product, which includes branding, usability, function, and design.     User experience helps a brand achieve business goals When visitors come to your site or mobile app, there are some...

Audience segmentation in content writing allows you to target different types of people using additional content based on their behaviours and other factors. You can use various strategies to segment your audience depending on your business. Some of the variables a company can use include;     Geographical information. It entails details on where your audience lives and the ranging...

Site speed Site speed is one of the most common SEO mistakes that brands make. Most brands forget that faster is better, and the quicker your site is, the more Google will favour it. Remember, you need all the favours from Google to get a high ranking. Your site or page should load in less than three seconds.     Wrong keywords For Google to rank you effectively, you need to use...

What does SEO stand for? SEO stands for Search Engine Optimisation. It is the process of healing website rank better on search engines such as Google and Yahoo. When a visitor enters a question on the search engine, the algorithm brings them the most relevant results based on the question. Thus, SEO is the action of bringing your website to these relevant results with the ultimate goal to...

Followers Most marketers assume that the critical factor about followers is how many you have. However, as much as that is true, it’s important to have high follower engagement, especially if you want to increase your reach. Having a good relationship with your followers will allow them to trust you and be more likely to engage in your services.   Follower growth How many...