Content marketing is a great avenue of gaining a lot of traffic and conversions for your website. However, content marketing is its most effective when keywords are correctly used.         You might be excited to finally be able to do thorough keyword research, but the true work comes in when targeting these keywords in your content. The following are the importance of...

As a business owner, there are several design considerations you need to make to attract visitors and leads to your business. However, most people tend to make simple design mistakes that can affect how well your business will perform. Brand design is important, and should be done with minimal errors. It is important to realize a good design will facilitate; Good user experience A steady lead...

International Women's Day is fast approaching and this is the best time to recognise the contribution women make especially in marketing and digital services industry. Women have influenced the marketing industry in a great way. One of the best things that have positively impacted the marketing industry is influencer marketing. Women have the most purchasing power, so it only makes sense...

With International Women's Day, fast approaching we can’t ignore the fact that women have a significant impact on marketing. This article highlights the top 5 most prolific and successful women in marketing, that have dominated the industry in highly reputable companies across the globe.   Mina Seetharaman   Mina Seetharaman is the EVP, Chief Strategy and Creative Officer at...

Influencer marketing is rapidly growing as more businesses are seeking influencers to help promote their products or services. As an influencer, there are various content tools that you need to stay ahead of your influencer marketing game. These tools will help you to make top-notch content for your audience. This will create credibility, trust and grow your reach. These content tools will...

As the name suggests, a map is used to guide someone to safely reach their destination. Similar to sitemaps, they are used to guide both visitors and web crawlers to discover content in your website. In marketing, the primary goal would be to help your visitors navigate your website easily. The two main types of sitemaps include;   XML sitemaps – This one is used to help web...

To rank your website, there are several SEO tactics that you need to follow. Creating a sitemap is one of them. A sitemap is one of the ultimate SEO strategies you should be applying to your website to boost your ranking. In simple terms, a sitemap is a list of pages on your website. It is also called an XML sitemap. A sitemap is a SEO tool that most people find difficult to comprehend....

Sitemaps are helpful in assisting web crawlers to discover pages and content in your website. They provide Google with the details about where to find information, such as page details, images, videos and other files hosted on your website. The purpose of a sitemap is to help Google to easily crawl your website. This can give a boost to your SEO ranking because Google will understand your...

An effective site design is useful in many ways. A good design will ensure that your site serves the intended purpose of attracting and engaging visitors. Several factors contribute to an effective site design. These include colour consistency, good imagery, simplicity and functionality. All these should be checked to ensure a good and effective site design. It all comes down to user...

A logo is a crucial component of brand design. It is something that will be representing your company for a very long time. This means that you should be careful at first to create a very effective logo design that will stay relevant for years to come.       To improve your brand awareness, you need to have an effective logo design. You also need to eliminate the need to keep on...