Interactive content is produced with the purpose of engaging viewers by making them interact with it. Thus, it requires active participation, and it empowers the individual to be more just a passive viewer or reader. What’s the Importance of Interactive Content?   Interactive content attracts and engages the user. It grabs the user's attention more effectively than static content...

Internal Content Internal content describes the content on your business website, including text and graphics. In addition, the digital space provides additional content options such as backlinks, interactive forms and embedded videos. The purpose of internal content is to provide the necessary information, such as prices and services, to visitors who visit your website. In addition, internal...

When it comes to driving engagement, videos are more popular than images, especially on social media. Videos are consumed by society more than images. On Facebook, 100 million hours of videos are watched every day. There are several reasons why videos are more popular than images in driving engagement, such as: The video combines auditory and visual senses while photos only engage the visual...

Have you noticed that your search engine optimisation strategy is not working? Have you been trying to get your website or articles on the first page of Google with no luck? Unfortunately, there are several reasons why your SEO may not be working.     Website design Has your website been designed for all devices? Was your SEO strategy included throughout the design and development...

  Market trends change from time to time. Sometimes the change occurs slowly. Other times, it is very rapid. These changes can be either lead to the success or downfall of your business or brand. And the only thing standing between success or downfall is how you respond to the changes that happen. So, how do you respond to changing market trends?   Pricing strategy Maybe the prices...

Security is one of the essential elements that you should consider when engaging in digital marketing. From your social media account to your website to and emails, cyber attacks invade your privacy as well as those of your clients. Some forms of cyber-attacks involving digital marketing are browser hijacking, identity theft, fake news, stealing of data and sensitive information, malware...

Why is delivering a message that is in line with your brand important? Why is everyone saying that the statement you provide to your target audience should be the same no matter how many times you deliver it to them? Brand strategy consistency is very crucial in any given business or brand. Your clients and your target audience need consistency. Why is consistency important?   It builds...

You are responsible for redoing the company's website, and it includes search engine optimisation (SEO). You realise it might not be as easy as you thought, and now you found yourself here, asking what makes an effective SEO strategy. How do you do that?   Keywords Every search engine optimisation (SEO) strategy begins with you knowing your keywords. Keywords are those words your target...

User experience (UX) surrounds all the end-user interaction with the company, its products, and services. Its focus is on connecting the business goals and the user needs. A good UX enhances the accessibility and usability of your website.   User experience is essential because of the benefits that come with it, including: Increases conversion Customers will always choose to open the...

Algorithms are complex systems used to retrieve data from its search index and immediately deliver the best possible results. When the algorithm is updated, it may affect your business in different ways. You may see some side effects when your company has been affected by an algorithm update, which will often depend on how your website is optimized.   So, how does an algorithm update...