Introduction The fiercely competitive and quickly expanding Indian e-commerce market is seeing a new war. After years of battle with Amazon, Flipkart (owned by Walmart) is currently defending itself against a newer foe: Meesho, financed by SoftBank.  It is also said, according to the internal reports, Flipkart now has a team of employees dedicated only and only to Meesho’s...

Introduction The fiercely competitive and quickly expanding Indian e-commerce market is seeing a new war. After years of battle with Amazon, Flipkart (owned by Walmart) is currently defending itself against a newer foe: Meesho, financed by SoftBank.  It is also said, according to the internal reports, Flipkart now has a team of employees dedicated only and only to Meesho’s...