What is Market Segmentation? Types, Benefits & Best Practice Market segmentation is the process of dividing a broad target market into smaller, more manageable segments based on shared characteristics, behaviors, needs, or other relevant criteria. The purpose of segmentation is to enable businesses to better understand their customers, tailor their marketing efforts, and develop more effective strategies to meet the specific needs and preferences of each segment. https://marketgenics.co/2023/08/what-is-market-segmentation-types-benefits-best-practice/

Brand equity research method Brands are related with a set of emotions that influence the responses and behavior of the consumers towards a product or service. It is necessary for a business to comprehend the commercial value or equity, that is, acquired from consumers’ perceptions of the brand . https://marketgenics.co/brand-equity-research/

The Crucial Role of Comprehensive Market Research in Today's Competitive Landscape https://marketgenics.co/2023/09/the-crucial-role-of-comprehensive-market-research-in-todays-competitive-landscape/