What Is Schema Markup and How Do I Use It to Improve SEO?

If you have a website, there are numerous ways to stand out from your competitors. By its unique domain name, eye-catching design, or well-written content that answers the issues your audience has.

If you've already done all of the above and are seeking additional strategies to improve your website's SERP ranking and SEO value, consider adding schema markup. While this may appear scary at first, when done correctly, the schema may significantly improve the performance of your website.

If you are interested in learning more about schema markup, check out Digital Marketing Courses in Chennai. Also, continue to the article.

More About Schema Markup

Schema markup is microdata found at Schema.org - Schema.org. . Schema markup, when added to a webpage, generates an enriched description (also known as a rich snippet) that displays in search results.

Back in 2011, top search engines such as Google, Yahoo, Bing, and Yandex began working together to build Schema.org - Schema.org. In the algorithm update of Hummingbird and RankBrain, schema markup is important. The quality of a search result depends on how a search engine perceives the context of a query.

Now let's dive into how we can use Schema Markup to improve the SEO.

  1. Schema Markup can help your local SEO.

To begin, using schema markup is a wonderful method to improve your local SEO rankings.

  1. Make pages containing how-to structured data.

Another method to benefit from schema markup is to construct pages with how-to structured data. These are pages similar to a FAQ page where users can obtain particular answers.

  1. Use for service and product pages.

Implementing schema on a product page can provide Google with a more accurate sense of price and availability, which it cannot always crawl for on its own.

  1. Use Google Tag Manager.

If you're an SEO specialist who routinely shows an interest in Google Tag Manager, you can utilize this free Google tool to deploy schema markups. GTM may be customized to find the variables on the page that you need to insert into the schema script.

  1. Include it in the video.

Videos are an excellent location to put schema markup, and they should not be overlooked as you add schema to your website. This allows the pages to appear in video search results, increasing impressions and clicks.

  1. We can use schema with other SEO strategies.

Numerous components contribute to the ideal SEO approach. For example, if you're already a pro at keyword research in SEO, make the most of it while you explore schema markup.

Now you know about schema markup. This is why Digital Marketing Courses in Chennai cover it with prior.


It is critical to make your website's search results as fascinating and thorough as possible. Viewers are more likely to click on them and read your content if they are presented in this manner. By utilizing schema markup, you can simply boost SEO and bring more organic visitors to your site. With it, you have a better chance of outranking your competition and earning brand recognition.

Do you need help getting started with schema markup? Join Digital Marketing Courses in Chennai

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