If you think that mobile apps are only for the big names in the corporate world, think again…

More and more small to medium-sized businesses are taking advantage of mobile real estate, and for good reason!

If you think about it, the core functionality of your smart device isn’t just to make phone calls or send text messages. It’s also to run a variety of applications that serve all types of convenient purposes. This convenience alone goes beyond your average mobile-friendly website, as a mobile app is essentially a modern-day brochure for products and services.

From the coffee shop around the corner to your local gym, any company or brand that builds its own mobile app creates massive authority and increased awareness.

Here’s why:

The Rise in Mobile Apps

When you take a look at the numbers, in just one year (2020-2021), there was a 132% increase in the number of apps installed. Additionally, 57% of all digital media usage comes from apps while 48% of our daily online activity is conducted via mobile devices. Lastly, roughly 49% of people open the same apps upwards of 11 times each day.

Thanks to the coronavirus outbreak, the majority of the population was confined to the walls of their own homes. This has had a direct impact on mobile app usage and its subsequent trends, especially for on-demand businesses such as delivery services as well as social media apps that kept us entertained and informed.

Among the most popular types of apps in the ranks, video conferencing apps like ZOOM and designated school apps became essential to our everyday lives. What’s more, is that many people also use streaming services that come in the form of apps, which can be used among each smart device from mobile to tablet, to desktop, to regular wifi-enabled TV.

Most importantly, mobile apps have transformed the way business is performed, making mobile app development essential for online businesses today in 2022.

Such apps enable everyday consumers to shop with ease and get the information they need for virtually all products and services, including alerts for news, events, offers, and so on. They also allow for easier purchase activity as they allow customers to store information and create wish lists for a more streamlined shopping experience.

Now apps are a critical component for business growth while also delivering relevant and significant exposure for brands far and wide.

The Benefits of Having a Mobile App For Your Business

If you still think that creating a mobile app for your business or branded content isn’t worth your time, check out the following benefits of having one:

They create more visibility

The average adult spends around three hours and 43 minutes on their mobile devices. It doesn’t matter if they’re only using the same three apps the whole time, they still have to swipe through their list of apps to get to the one they want.

In other words, by simply being present on a user’s phone is enough to gain an advantage for your business or brand. Plus, most users are reluctant to delete apps after downloading them and placing them where they belong (it’s an aesthetic thing) which means if they download your app, you’re there for the long haul, and they’ll see you every time they unlock their screens.