The Bluetooth Beacon Market was valued at around USD 1,584 million in 2018 and is anticipated to reach USD 80,552 million by 2026, expanding at a CAGR of 70.2% over the forecast period (2019-2026).

The factors driving growth of the market includes increasing smartphone penetration around the world, rising use of beacons in retail stores to engage customers, growing importance of location based marketing, and rapid urbanization. For instance, the number of smartphone subscribers worldwide were estimated around 5.6 billion in 2019 and are expected to reach 7.2 billion by the end of 2025, which will accelerate the Bluetooth Beacon Market size in the approaching years. Bluetooth beacon enables retailers to send high personalized notifications, provides valuable information about customers such as how much time they spend on shopping, sends useful content such as discounts and deals, and can be combined with geofencing, are some of the features pushing the market growth. moreover, growing adoption of advanced technologies by major companies, rise in the launch of new products and rapid urbanization, are some of the additional factors supplementing the market growth. In addition, the increasing investments by leading players on research, strategic mergers, and collaborations between enterprises, rising disposable incomes and growing population growth rates, are further contributing towards the market growth. 

The major players operating in the market are Polestar, Silicon Laboratories, Inc., Texas Instruments Incorporated, BlueCat Networks, Inc., Estimote Inc., Gimbal, Zebra Technologies Corporation,, and Mobstac Inc., among others.

Based on Technology, the Eddystone segment is predicted to lead the market during the forecast period

Increasing use of Eddystone technology to connect to different platforms such as iOS and Android, along with its low-maintenance features, is pushing growth of the segment.

Based on Application, the Retail segment is projected to hold the highest market share over the forecast period

Bluetooth beacon are increasingly used in the retail sector to send promotional messages, and tracking movement of customers in store, are some of the factors propelling segment’s growth.

Based on Region, the North American region is anticipated to dominate the market during the forecast period

Presence of the leading players such as Zebra Technologies Corporation, Silicon Laboratories, Inc., and Texas Instruments Incorporated, strong penetration of smartphones, growing demand for location based marketing and high per capita incomes, are some of the important factors augmenting the market growth in North America.

Market Segmentation

Segmentation by Technology

  • iBeacon
    • Eddystone
    • Others

Segmentation by Application

  • Retail
    • Public Gatherings & Spaces
    • Hospitality
    • Transportation & Logistics
    • Sports, Aviation
    • Healthcare
    • Automotive
    • Bank, Financial Services, Insurance (BFSI)
    • Education
    • Others

Segmentation by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

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