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Europe's Dietary Supplements Market : Size and Share Projections By Report"

Europe Dietary Supplements Market Outlook

The Europe dietary supplements market in has been on a consistent growth trajectory over the years, driven by increasing consumer awareness of health and wellness, as well as the rise in lifestyle-related health issues. To meet this demand, the industry has seen significant diversification in distribution channels. This article provides a detailed analysis of the Europe dietary supplements market with a focus on distribution channel forecasts from 2017 to 2025.

Increasing awareness of the health benefits of dietary supplements: Consumers in Europe are becoming increasingly aware of the health benefits of dietary supplements and are looking for ways to improve their overall health and well-being. Dietary supplements can help to fill nutritional gaps in the diet, boost immunity, improve athletic performance, and reduce the risk of chronic diseases.

Growing aging population: The aging population in Europe is another key driver of the dietary supplements market. As people age, they are more likely to experience health problems and may need to take dietary supplements to maintain their health and well-being.

Rising disposable incomes: Rising disposable incomes are also driving the growth of the dietary supplements market in Europe. Consumers with more disposable income are more likely to spend money on preventive healthcare products and services, such as dietary supplements.

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Increasing availability of dietary supplements: Dietary supplements are becoming increasingly available through a variety of channels in Europe, including retail stores, pharmacies, and online retailers. This makes it easier for consumers to find and purchase the dietary supplements they need.

The Europe dietary supplements market is segmented by distribution channel into:

Store-based: Store-based distribution channels include retail stores, pharmacies, and department stores.

Non-store-based: Non-store-based distribution channels include online retailers, direct-to-consumer sales, and multi-level marketing.

Store-based distribution channels are the largest segment of the Europe dietary supplements market, accounting for over 60% of the market share in 2023. This is due to the fact that store-based distribution channels offer consumers a wider range of products to choose from and the convenience of being able to purchase dietary supplements in person.

However, the non-store-based distribution channel is expected to grow at the fastest CAGR during the forecast period. This is due to the increasing popularity of online shopping and the growing adoption of e-commerce in the Europe region. Online retailers offer consumers a wider range of products to choose from and lower prices than store-based retailers. Additionally, online retailers offer the convenience of being able to shop from anywhere and at any time.

Key players in the Europe dietary supplements market include:

Amway, Abbott Laboratories, Nestle ,Herbalife International, Glanbia ,PepsiCo, Cliff Bar & Company, Science in Sports, TheHut.com, Cardiff Sports Nutrition, Nature's Bounty ,NOW Foods, Vita biotics, Holland & Barrett, A.Vogel, Bio Kult, Optics, Yurok, Health span, Proven  Probiotics, Seven  Sassy facultative, Danone

These companies offer a wide range of dietary supplements products, including vitamins, minerals, herbal supplements, and sports nutrition products.

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Key trends in the Europe dietary supplements market include:

Growing demand for personalized nutrition: Consumers in Europe are increasingly looking for personalized nutrition solutions that can help them to achieve their individual health goals. This is driving the demand for dietary supplements that are tailored to specific needs, such as age, gender, health status, and lifestyle.

Increasing popularity of plant-based dietary supplements: Plant-based dietary supplements are becoming increasingly popular in Europe, as consumers are looking for natural and sustainable ways to improve their health. Some popular plant-based dietary supplements include turmeric, ginger, and ashwagandha.

Growing adoption of e-commerce: E-commerce is becoming an increasingly important distribution channel for dietary supplements in Europe. Consumers are finding it convenient and affordable to purchase dietary supplements online.

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